Coca-Cola has been around in Switzerland since 1936. To this day, the ingredients responsible for Coca-Cola's uniquely refreshing taste have remained unchanged. We only use natural flavours and do not add any preservatives. In 1886, the doctor and pharmacist John S. Pemberton discovered the formula for Coca-Cola in Atlanta, USA, and thus laid the foundation for a success story: Today, Coca-Cola refreshes people in more than 200 countries and is produced all over the world according to the same recipe. For over 125 years, Coca-Cola has stood for moments full of joie de vivre like hardly any other brand. Coca-Cola has been around in Switzerland since 1936 and is the best-selling soft drink in the world and in this country. What many people don't know: To this day, Coca-Cola is still made with the same ingredients as John S. Pemberton intended. Uniquely refreshing and invigorating taste. We don't reveal what's in our secret formula, just this much: natural flavours. No added preservatives.