No compromise & now even better! Great Coca-Cola taste, without sugar and without calories. In 1886, the doctor and pharmacist John S. Pemberton discovered the formula for Coca-Cola in Atlanta, USA, and thus laid the foundation for a success story: Today, Coca-Cola refreshes people in more than 200 countries and is produced all over the world according to the same recipe. For over 125 years, Coca-Cola has stood for moments full of joie de vivre like hardly any other brand. Coca-Cola has been around in Switzerland since 1936 and is the best-selling soft drink in the world and in this country. What many people don't know: To this day, Coca-Cola is still made with the same ingredients as John S. Pemberton intended. Uniquely refreshing and invigorating taste. We don't reveal what's in our secret formula, just this much: natural flavours. No added preservatives.